Blue Notes from Fall Creek®

Fall Creek Farm and Nursery, Inc., today officially launched Fall Creek® Collection Apex ‘FCM14-057’, marking the blueberry variety’s formal entry into the Fall Creek® Collection platform after an extended period of commercial-scale evaluation and grower adoption across multiple production regions.

Bud formation and progression can help commercial blueberry growers to get a sense of potential season timing. At Fall Creek®, our R&D team carefully tracks buds in the field as one of many data points.

Fall Creek Farm and Nursery, Inc.® will host its first unified Field + Forum event featuring both the Fall Creek® Collection and SEKOYA® programs, aligning its program with Planasa’s Meet & Greet Field Day and a dedicated Fresh Forward session on 10 and 11 March to create a coordinated two-day industry experience.

Fall Creek Farm & Nursery, Inc.®, will introduce the high-chill blueberry variety SEKOYA® Nova ‘FC15-173’ at Fruit Logistica 2026, showcasing distinct fruit quality and production advantages designed for mid-late season growing regions, completing the SEKOYA® portfolio for year-round premium blueberry supply.

Breeding for what matters: efficiency, quality and the future

As grower needs continue to shift, Fall Creek® is focused on the future of efficient blueberry production. One promising development is FC11-164, a new selection currently in commercial trials across Europe, the US and Chile. Shared with trusted growers in spring 2024, this variety is designed with mechanical harvesting in mind.

2025 market season and what lies ahead & shaping the future of blueberry production

Spotlight on ArabellaBlue® ‘FC14-062’ & LoretoBlue™ 'FC11-118' We are excited to highlight two high-performing varieties that meet the real-world needs of growers, making an impact across trials and commercial sites. ArabellaBlue® ‘FC14-062’: A vigorous, early-fruiting variety...

Fall Creek® will spotlight advances for growers, including SEKOYA®’s achievement of year-round availability across major markets through its worldwide network of members.

Fall Creek Farm and Nursery® served as a main sponsor of the International Blueberry Organization (IBO) Summit 2025, held Sept. 25–27 at the Cape Town International Convention Centre. The event marked the first time the global blueberry industry gathered in Africa, drawing more than 550 delegates from 32 countries.

EUGENE, Ore., U.S. – Fall Creek Farm & Nursery, Inc.®, a leading global blueberry genetics and nursery company, today announced the appointment of Marc de Beer, Ph.D., as Chief Executive Officer, effective October 13, 2025.

Over the past few months, we have worked closely with our partners on the ground,  learning from each other and sharing new insights. Here are a few highlights:

Our demo site in Meterik, The Netherlands, is open, and you’re invited. It’s a chance to get a close-up look at 17 exciting Northern Highbush varieties, all growing under cover in a fertigated substrate system.

This May, Fall Creek®’s Grower Support Representative, Arkadiusz Bajak,  joined Marcel Belen and Leon Driessen from FineField to visit several leading blueberry growers across Poland. Their goal was to explore the role that machine harvesting might play in the future of blueberry farming across Poland and Central Europe.

In the world of blueberries, pricing never stands still. Over the past year, European grower returns have reflected not only local conditions but also broader global shifts in supply. El Niño-related weather disruptions in Peru, the world’s largest exporter, resulted in a 23% decline in export volumes (IBO Report 2024), leading to a noticeable increase in prices. Combined with the changing dynamics of the European summer season, these developments underscore the increasing interconnectedness of the blueberry market.