Archive June 2025

Over the past few months, we have worked closely with our partners on the ground,  learning from each other and sharing new insights. Here are a few highlights:

Our demo site in Meterik, The Netherlands, is open, and you’re invited. It’s a chance to get a close-up look at 17 exciting Northern Highbush varieties, all growing under cover in a fertigated substrate system.

This May, Fall Creek®’s Grower Support Representative, Arkadiusz Bajak,  joined Marcel Belen and Leon Driessen from FineField to visit several leading blueberry growers across Poland. Their goal was to explore the role that machine harvesting might play in the future of blueberry farming across Poland and Central Europe.

In the world of blueberries, pricing never stands still. Over the past year, European grower returns have reflected not only local conditions but also broader global shifts in supply. El Niño-related weather disruptions in Peru, the world’s largest exporter, resulted in a 23% decline in export volumes (IBO Report 2024), leading to a noticeable increase in prices. Combined with the changing dynamics of the European summer season, these developments underscore the increasing interconnectedness of the blueberry market.