Leading The Way In Breeding
What do we believe is the key driver of positive change in blues? Genetics. Improving the quality of berries that consumer bring home from the grocer is paramount. Remember - the consumer is boss. And research shows they are disappointed often with the blueberries they buy. Imagine for a moment how consistently increasing their level of satisfaction has the potential to increase sales.
So many growers today are still growing blueberry varieties from decades ago - some are 30-50, even 70 years, old. There have been great advancements in genetics since those early varieties and there are more coming.