Variety Information

Fall Creek Farm & Nursery, Inc. today announced it has entered into an exclusive propagation and sales license agreement with Lucchini Berries SRL for Easy Rose® ‘ALEL101’, a primocane raspberry developed by Elisa and Alessandro Lucchini in Verona, Italy. The partnership follows Fall Creek®’s June 2026 acquisition of Berryplant and Berrytech and is another step in the company’s development of its raspberry and blackberry business.

Southern Africa’s blueberry industry has entered an exciting new chapter.

Fall Creek® Collection growers, Sekoya® program licensees, and select retailers from North America, Chile, and Northern Europe will gather at the company’s Lowell, Oregon research farm for a full day of variety tours, blind tastings, applied research, and retail and consumer insights.

Fall Creek Farm and Nursery, Inc., today officially launched Fall Creek® Collection Apex ‘FCM14-057’, marking the blueberry variety’s formal entry into the Fall Creek® Collection platform after an extended period of commercial-scale evaluation and grower adoption across multiple production regions.

Bud formation and progression can help commercial blueberry growers to get a sense of potential season timing. At Fall Creek®, our R&D team carefully tracks buds in the field as one of many data points.

Fall Creek Farm & Nursery, Inc.®, will introduce the high-chill blueberry variety SEKOYA® Nova ‘FC15-173’ at Fruit Logistica 2026, showcasing distinct fruit quality and production advantages designed for mid-late season growing regions, completing the SEKOYA® portfolio for year-round premium blueberry supply.

Breeding for what matters: efficiency, quality and the future

As grower needs continue to shift, Fall Creek® is focused on the future of efficient blueberry production. One promising development is FC11-164, a new selection currently in commercial trials across Europe, the US and Chile. Shared with trusted growers in spring 2024, this variety is designed with mechanical harvesting in mind.

Spotlight on ArabellaBlue® ‘FC14-062’ & LoretoBlue™ 'FC11-118' We are excited to highlight two high-performing varieties that meet the real-world needs of growers, making an impact across trials and commercial sites. ArabellaBlue® ‘FC14-062’: A vigorous, early-fruiting variety...

For the past two decades at Fall Creek®, we’ve been dedicated to pushing the boundaries of blueberry genetics, resulting in exceptional varieties that have revolutionised the global industry. Our breeding programme — with a strong emphasis on flavour, yield, disease resistance, and adaptability — consistently delivers results loved by both growers and consumers. In the final chapter of our journey, we proudly showcase our star performer: the Fall Creek® plant.

At Fall Creek®, we are pleased to share our latest grower support video - a grower’s guide to pruning high chill blueberries presented in Punjabi language (with English subtitles) by Ranjeet Randhawa, Ph.D., one of our US & Canada Grower Support Representatives.

Here we show a comparison of each variety’s bud set progression with more weeks of comparison coming throughout the season.

Here is a look at bud set as of Thursday, February 9th thanks to our Applied Research team member Dan Ambrosi.

Our Applied Research team has developed a pruning tutorial for ArabellaBlue® ‘FC14-062’ to help you find that recipe sooner.

Fall Creek®’s open catalog varieties, one of our commercialization models, offer customers excellent quality but with nonexclusive contracts and no upfront fees. These varieties have proven their value at large-scale commercial operations worldwide and are requested by customers for their dependability for success. At Fall Creek® South Africa, open catalog varieties include Ventura and Victoria™ ‘TH-929’.