We have exciting news to share!
Fall Creek has sold its BrazelBerries branded berry program to Star Roses and Plants. Our team is extremely proud of this consumer brand that we developed and launched to retail garden centers in 2013 through an amazing network of some of the industry's best nursery growers in the U.S. and Canada. This year marked the launch of BrazelBerries into Europe through zu Jeddeloh Pflanzen in Germany as well.
We have total confidence in the Star Roses and Plants team. They have exceptional experience and expertise in launching and managing branded plant programs and we know that they will continue to grow the program, taking it to new heights in the coming years.
The Fall Creek team will be closely collaborating with the Star Roses and Plants team in the coming months to ensure a seamless, easy transition for the network growers, retailers and vendors. Additionally, Fall Creek will continue to produce and supply the BrazelBerries plant liners on behalf of Star Roses and Plants.
At Fall Creek, our core business is blueberry breeding and plant production for commercial fruit growers around the world. The sale of BrazelBerries will allow the brand to flourish under the leadership of the Star Roses and Plants team and will allow our team at Fall Creek to focus on our core business of serving the world's leading commercial blueberry growers.
For more information about Star's purchase of the BrazelBerries program from Fall Creek, contact:
Amy Daniel, Marketing + Brand Manager, Fall Creek - Email
Kyle McKean, Director of Marketing, Star Roses and Plants - Email