With the U.S. Highbush Blueberry Council Blueberry Summit behind us, Cort Brazelton shares his views on his key takeaway, what the industry is facing, and where it needs to focus.
The good news? Blueberries are becoming an important staple in people's diets. Demand is increasing and so is supply. There are also challenges for all of us. Costs are rising, so is competition. Consumer expectations for quality are higher than ever.
Cort identified a core theme: Everyone is starting to embrace change. The challenges now are what changes do we all need to make, no matter where we are on in the supply chain, to ensure we deliver value. These are conversations we need to continue to have as an industry.