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Growing in Southern Europe & Mediterranean Sea Areas: Huelva Region, Northern Morocco (Larache & Moulay), Sicily, Southern Turkey

The largest blueberry growing area in Southern Europe today is Huelva in Spain with substantial volumes in April – May. To date, the majority of the industry’s production consists of  3-4 varieties, production volumes of which are very concentrated in a short market window.

As the production in this area of Europe is mainly focused on export, there is increasing demand for varieties with better quality, firmness, and improved taste. Many larger-scale growers are starting to replace older varieties to meet increasing demand with better fruit quality. Growers are also looking to add later-season varieties to ensure fruit in June which is an underserved window of opportunity at this time in the European consumer market. Fall Creek®’s low chill portfolio offering includes multiple new and established varieties producing in the early, mid, and late seasons to address grower needs to align with market quality demands as well timing. Varieties on offer have been extensively trialed and proven. Please contact our sales and grower support team to discuss the performance of the varieties on offer and how to align your planting plans with future market demands. 

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Tremendous Opportunity

Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets. 

Europeans love blueberries and they want them year round. This market is more selective with high demand for quality.

Growers who are eager to enter or stay in the business must also be eager to expand, establish competitive fields, competitive yields and competitive post harvest systems. This ensures not only meeting the quality expectations of the market but a business model that can thrive when the market becomes more competitive and when there is the eventual maturing of pricing. It’s important to note that a field should not be planted for the market realities of today but rather for the realities of tomorrow.

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Sales & Grower Support in Southern Europe

Fall Creek®’s Sales & Grower Support team dedicated to Southern Europe & the Mediterranean Sea Area stands ready to serve you:

Commercial Manager, EMEnA
Michel Kaczmarek

Croatia, Italy, Romania, Serbia
Andrea Pergher, Grower Support

France, Greece, Portugal, Spain
Coming soon

Territory Manager South
Olivier Coste