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Growing in Mid-South Europe: Northern Iberia, Romania, France, Bulgaria, Black Sea Region

Mid-South Europe is most typically a mid-chill region. Some northern and less temperate areas of the region can tend to be more high-chill and the southern most areas can be more low-chill. It is important for growers in Mid-South Europe to work closely with their Fall Creek® representative to better define the microclimate in which they growing to ensure the right varieties and technical support.

Blueberry production in Mid-South Europe is mainly focused on export which means that growers should look to varieties with the quality, firmness, taste, and other attributes that align with the market demands. The addition of varieties that ripen in the later season to grower variety portfolios in these regions will help growers to optimize efficiency in labor continuity and expanding their market presence while reducing risk.  Fall Creek® has released multiple varieties which are uniquely adapted to these environments including Blue Ribbon, Top shelf, and in the later season, Last Call and Overtime. 

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Tremendous Opportunity

Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets. 

Europeans love blueberries and they want them year round. This market is more selective with high demand for quality.

Growers who are eager to enter or stay in the business must also be eager to expand, establish competitive fields, competitive yields and competitive post harvest systems. This ensures not only meeting the quality expectations of the market but a business model that can thrive when the market becomes more competitive and when there is the eventual maturing of pricing. It’s important to note that a field should not be planted for the market realities of today but rather for the realities of tomorrow.

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Sales & Grower Support in Mid-South Europe

Fall Creek®’s Sales & Grower Support team dedicated to Mid-South Europe stands ready to serve you:

Commercial Manager, EMEnA
Michel Kaczmarek

France, Greece, Portugal, Spain
Coming soon

Croatia, Italy, Romania, Serbia 
Andrea Pergher, Grower Support

Territory Manager South
Olivier Coste

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“A World With Better Blueberries™”

"If we consistently improve the blueberry eating experience, everyone benefits--from the growers all the way to the families consuming the fruit." --Amelie Brazelton Aust

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