• WWBB_logo_for_web_ver1.png

Growing in Mid-North Europe: United Kingdom, Netherlands, Beligum

The production area of Mid-North Europe is uniquely close to the center of the largest center of European consumption, proximity to the market is an advantage. Growers here must also contend with higher labor costs and smaller plots of land. In these areas, it is crucial to focus on varieties which are distinctive in taste to strengthen the ‘local for local’ competitive advantage. Growers in this region, due to the unique maritime climate, can successfully utilize a broad range of Fall Creek®’s portfolio of mid and high chill varieties from the Fall Creek® and partner breeding programs.

Growers planning to add plantings now or in the future would be well-served to consider mechanical harvesting and the varieties that will best perform in a more automated and mechanical assisted harvest future. Fall Creek®’s sales & grower support representatives can provide insights and advise on best varieties for these applications.

  • ventura_glam_shot__full.jpg

Tremendous Opportunity

Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets. 

Europeans love blueberries and they want them year round. This market is more selective with high demand for quality.

Growers who are eager to enter or stay in the business must also be eager to expand, establish competitive fields, competitive yields and competitive post harvest systems. This ensures not only meeting the quality expectations of the market but a business model that can thrive when the market becomes more competitive and when there is the eventual maturing of pricing. It’s important to note that a field should not be planted for the market realities of today but rather for the realities of tomorrow.

  • Fruit_tasting.png

Sales & Grower Support in Mid-North Europe

Fall Creek®’s Sales & Grower Support team dedicated to Mid-North Europe stands ready to serve you:

Commercial Manager. EMEnA
Michel Kaczmarek

Shako Tsintsadze, Grower Support

Halil Oymak, Grower Support

Croatia, Italy, Romania, Serbia 
Andrea Pergher, Grower Support

France, Greece, Portugal, Spain
Coming soon