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Growing in Caucasus: Georgia, Azerbaijan, Armenia

The regions of Caucasus are typical mid-chill areas with a smattering of true high chill in the northern highlands and low chill in the south. It is important for growers in this region to define their microclimates and to work closely with their Fall Creek® Sales and Grower Support Representative before deciding on varieties. This area, which is also known as the “Fruit Garden of Russia,” can export fruit to a multitude of markets including Europe, Russia or the Middle East. This gives growers in the Caucasus region an interesting advantage in flexibility both in growing and in marketing.

The Caucasus region have a tremendous opportunity to establish with the latest growing technologies and newest proven varieties as the industry is still in an early stage of development.  

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Tremendous Opportunity

Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets. 

Europeans love blueberries and they want them year round. This market is more selective with high demand for quality.

Growers who are eager to enter or stay in the business must also be eager to expand, establish competitive fields, competitive yields and competitive post harvest systems. This ensures not only meeting the quality expectations of the market but a business model that can thrive when the market becomes more competitive and when there is the eventual maturing of pricing. It’s important to note that a field should not be planted for the market realities of today but rather for the realities of tomorrow.

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Sales & Grower Support in Caucasus

Fall Creek®’s Sales & Grower Support team dedicated to the regions of Caucasus stands ready to serve you:

Commercial Manager, EMEnA
Michel Kaczmarek

Grower Support Lead
Mariusz Padewski

Shako Tsintsadze, Grower Support

Russia, Ukraine
Zhanna Mattviienko, Sales Representative

Halil Oymak, Grower Support