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Legacy of Achievement

Fall Creek began breeding almost 20 years ago for a simple reason: We knew we could attain results no one else was positioned to achieve.

How? With an intense and unique focus on the needs of the industry – which we serve globally at all levels - paired with serious science, we knew we could breed for real solutions.

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Teamwork

Our teams are made up of PhD breeders and technical staff to drive the science. Our breeding processes marry the disciplined science and creative art of crossing, evaluating, trialing, and selecting at sites spanning the globe. The nursery’s capabilities are made fully available to the breeding effort at every stage of the breeding process.

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Strategy

The breeding strategy is simple.

Breed for all key growing geographies – high, mid, low and no chill.

Any variety released must achieve two fundamental goals: grower profitability and market differentiation.