Growing in Europe
Since the early 2000s, Europe's primary market has been United Kingdom consumption. This market continues to grow and is nearing 50% market penetration. Meanwhile, on the European continent, consumption (volume utilization) is growing in double digits in the north and in peripheral key markets.
Europe is unique. Europeans love blueberries and they want them year-round. This market is more selective with high demand for quality. There is incredible opportunity for European producers and for producers in Africa and the Americas to supply this growing demand.