FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

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Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®

FOR IMMEDIATE RELEASE
June 10, 2026

Fall Creek Acquires Italy-Based Berryplant and Berrytech, Expanding into Raspberries and Blackberries

Global blueberry leader builds on shared legacy of family-founded innovation and craft

 

EUGENE, Ore., U.S. — Fall Creek Farm & Nursery Inc., a world-leading blueberry genetics and nursery company, has announced it has acquired Berryplant, an Italy-based leader in raspberry and blackberry nursery production, and Berrytech, its dedicated breeding and intellectual property company.

The acquisition strengthens Fall Creek's genetics platform with the addition of raspberries and blackberries while maintaining its global leadership in blueberries and extending the company's ability to serve growers who operate across multiple berry categories. 

"For nearly 50 years, Fall Creek has built its business alongside the blueberry industry: shared fields, shared customers, and a shared conviction that better genetics make better growers. Expanding into raspberries and blackberries was never a question of whether, only when,” said Fall Creek CEO Marc de Beer. “Growers and retailers increasingly need a trusted partner across berry categories, not just one, and we have spent years building the teams, breeding programs, and commercial infrastructure to serve that need. Berryplant is an exceptional team, and we are proud to take this step together." 

Berryplant is a family-owned business headquartered in Baselga di Pine, Trentino, Italy, with more than three decades of experience in raspberry and blackberry propagation. The company offers commercially proven raspberry varieties, including Amalia, Clarita, Optima, Shani, and Eros, and blackberry varieties including the Loch series. Its sister company Berrytech, established in 2019, manages the group’s breeding and intellectual property portfolio. To date, Berrytech holds 10 Plant Breeders’ Rights titles for raspberry and blackberry varieties. Berryplant is one of only four certified prebase material centers for raspberries and blackberries in Europe. The team’s founders, Maddalena Grisenti and Ilario Ioriatti, were among the first in Europe to undertake a private raspberry and blackberry breeding program.

In recent years, Berryplant and Berrytech have expanded their global reach, supplying plants and genetics to customers around the world.

"We are proud to join Fall Creek, united by a commitment to genetics, plant quality, and grower relationships," said Berryplant and Berrytech R&D Director & Co-owner Diego Ioriatti. "This partnership allows us to bring world-class raspberry and blackberry genetics to more growers, and ultimately to help put better fruit on more tables." 

Berryplant will continue its nursery operations as Fall Creek Italia. To ensure continuity for customers and employees, Berrytech and Fall Creek Italia will operate as standalone entities during an initial transition period.

Financial terms of the transaction were not disclosed.

About Fall Creek Farm & Nursery, Inc.

Fall Creek® is a world-leading blueberry genetics company, delivering over 40 million plants of 100+ unique varieties annually to leading growers and communities in over 65 countries. Founded in Oregon in 1978, this family-owned company operates 10 wholly owned business units with operations spanning North America, South America, Europe, Asia and Africa. Fall Creek® serves the global industry through distinct licensing platforms for advanced blueberry varieties. With over 1,100 team members worldwide, the company provides comprehensive horticultural support and market intelligence to maximize grower success. Committed to building A World with Better Blueberries™, Fall Creek® continues to lead industry innovation. Visit www.fallcreeknursery.com.

###
Media Contact:
Pável González
pavelg@fallcreeknursery.com

 

Pictured above left to right are: Diego Ioriatti, R&D Director, Berryplant/Berrytech; Marc de Beer, CEO, Fall Creek; Boris Aust, Executive Advisor, Fall Creek; Amelie Aust, Board Director and Shareholder Forum Chairman, Fall Creek; and Maria Maddalena Grisenti, Co-founder, Berryplant/Berrytech.

Discutir en Facebook

Fall Creek®