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Fall Creek® Showcases Innovation Across Genetics and Berry Portfolio at Fruit Attraction 2026

New blueberry varieties from the Fall Creek® Collection and Sekoya®, an expanded berry genetics portfolio and market-focused innovation on display at Hall 9, Stand F08, Oct. 6–8 in Madrid

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Fall Creek® Signs Exclusive Propagation and Sales Agreement for EasyRose® ‘ALEL101’ Raspberry

Fall Creek Farm & Nursery, Inc. today announced it has entered into an exclusive propagation and sales license agreement with Lucchini Berries SRL for Easy Rose® ‘ALEL101’, a primocane raspberry developed by Elisa and Alessandro Lucchini in Verona, Italy. The partnership follows Fall Creek®’s June 2026 acquisition of Berryplant and Berrytech and is another step in the company’s development of its raspberry and blackberry business.

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