Planning Your Commercial Field

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Advance Planning Is Paramount

Careful advance planning is critical in developing a blueberry operation that is optimized for profitability and success. There are many considerations from site selection, field design and ground preparation to variety selection, identifying your market, planting and distribution. Unlike many crops, blueberry plantings can have a lifespand of up to 30 years. It's a sizable investment that must have longevity. 

We sell blueberry varieties and we sell plants. However, we don't stop there. Grower support is a significant part of what we bring to our customers and upfront review of your plans in the initial stages can help you make better decisions and will also help us ensure we have the best varieties and plants you need when you're ready. The expertise of our team and our experience working with the leading commercial fruit growers is unsurpassed. If you have a blueberry project in mind, please call us. We're ready to help.

Grower Success Is Our Focus

Whether you're new to blueberries or a veteran grower, Fall Creek is dedicated to supporting your bottom-line success. A properly planned and planted blueberry field is a valuable asset that can last for decades. 

Since blueberry are a long-lived crop, it's essential to make sound decisions from the start. Members of the Fall Creek Grower Support Team - your personal experts - are just a phone call away. 

Our Grower Support Team works together with customers in: 

  • Site selection
  • Variety selection
  • Field design
  • Pre-plant preparation 
  • Proper ploanting techniques
  • Cultural care
  • Marketing Strategies
  • Industry Networking

The Best Quality Plant Practices

In commercial blueberry plantings, the initial purchase of quality plant material represents a significant portion of early establishment costs but only a fraction of the lifetime potential revenue from fruit sales. The quality of plant material affects field longevity, diseas pressure, productivity, return on investment and, ultimately, success and profitability of the venture. Starting with premium, true-to type, legally propagated and distributed, vigorous plants grown in Fall Creek's high health system will help ensure the security and success of your investment. 

Selecting the Best Varieties

Marketing strategy and end use goals should be the very first considerations when selecting your variety mis. Early, mid, late season, extended availability, fresh, frozen, food product input, hand harvest, machine harvest, direct market, local market, being part of a nationally branded marketing strategy and international export may all be considered. Today there are blueberry varieties geared towards every market, every use and every region. Leading varieties sell out quickly each year. To ensure availability many growers order a year or more in advance. 

Regional Factors - Influencing Varietal Suitability

In addition to identifying the intended use of a variety (e.g. fresh or processed) and any site limitations (e.g. soils, pest pressure, water). numerous regional factors also interact with management systems to determine what varieties may be best suited for a given region. Important factors may include: 

Does the variety survive the winter in a region? Cold damage can occur to entire plants, vegetative buds, or floral buds. 

Chilling Requirement 
Does the variety flower and leaf normally within the management system? 

Conditions During Bloom 
Can the variety set fruit well within the management system? Cold temperatures or hail may damage blossoms, and/or conditions may not be favorable for pollination. 

Conditions During Fruit Development
Can the variety produce a quality berry successfully? Warm temperatures during ripening may soften fruit, insufficient heat units may not ripen fruit properly, and hail or freezes after fruit set may damage fruit. 

Conditions During Flowerbud Differentiation 
Can the variety set a crop consistently? In certain regions, factors such as day length and night termperatures may interact with management factors such as fertility resulting in less than optimal differentiation in many years.