Introducing our Director of Product Development & Commercialization

Matt Kramer, a 33-year veteran of the horticulture industry, has joined Fall Creek® Farm and Nursery, Inc., as director of product development and commercialization.

“His hiring marks a significant step forward in formalizing and professionalizing Fall Creek®’s R&D program. Matt will be leading the efforts for breeding of all chill levels for growers throughout the world. We’ve admired the innovations of Ball Horticultural Company over the years and look forward to collaborating with Matt as we take our global program to a new level.” says Oscar Verges, Fall Creek®’s President and Chief Operating Officer. Link to PDF of press release.